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AdIT integrates with your playout automation system in real-time, applying user-defined rules to generate any SCTE 104/35 messages needed for your video streams.

Data Sheet

SCTE 104/35 Messaging Made Simple

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Drop-in Solution

AdIT automatically generates all SCTE 104/35 messages including customer-provided metadata without requiring traffic & scheduling teams to modify playlists or create secondary events.


AdIT communicates with your playout automation system in real-time, following along with day-of-air changes and last-minute adjustments and does not rely on potentially outdated schedule data.


AdIT always stays in-sync with your playlist, providing precise timing information for both prerecorded and live events.

Integration Options

AdIT offers many integration options including JLCooper GPIO support, a Bitfocus Companion module to easily create physical control interfaces, and SNMP monitoring.