![](https://middleman.tv/wp-content/uploads/2024/04/list-check-2.png)
Drop-in Solution
AdIT automatically generates all SCTE 104/35 messages including customer-provided metadata without requiring traffic & scheduling teams to modify playlists or create secondary events.
![](https://middleman.tv/wp-content/uploads/2024/04/Cal.png)
Schedule-Independent
AdIT communicates with your playout automation system in real-time, following along with day-of-air changes and last-minute adjustments and does not rely on potentially outdated schedule data.
![](https://middleman.tv/wp-content/uploads/2024/04/movie-1.png)
Frame-Accurate
AdIT always stays in-sync with your playlist, providing precise timing information for both prerecorded and live events.
![](https://middleman.tv/wp-content/uploads/2024/04/tools.png)
Integration Options
AdIT offers many integration options including JLCooper GPIO support, a Bitfocus Companion module to easily create physical control interfaces, and SNMP monitoring.