What We Build

Middleman Software builds real-time SCTE 104/35 signaling tools for the broadcast and media industry. A range of products and cloud services for SCTE 104/35 generation, analysis, and remote delivery.

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Our Products

Playout Automation

AdIT

Frame-accurate SCTE 104/35 signaling integrated with your playout automation system.

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BreakTime

Dynamic ad insertion and live event monetization with operator-driven controls and stream injection.

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AvailX

Frame-accurate SCTE 35 signaling delivered across the internet. No manual latency tuning, no static offsets.

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AvailIQ

24×7 avail monitoring and verification across the full lifecycle from intent through downstream execution.

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SCTE Buddy

Cross-platform SCTE 35 analysis with PhaseLock content-boundary detection for troubleshooting signal alignment.

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Integrates With

Imagine Communications ADC
AWS Elemental Live
Grass Valley iTX
OnTheAir Video
vMix
Bitfocus Companion
Florical Systems AirBoss
Grass Valley Morpheus
Harmonic XOS
Sony Crispin System2000
ToolsOnAir just:play
Ateme TITAN Live

Why Middleman

Middleman has been a great partner in all our SCTE workflows, to include our CTV streams and our Regional Sports Networks. AdIT has enabled us to do some very innovative workflows across our entire station group that has set us up very well to move forward into NextGen positioned to handle any and all our future SCTE needs.

Middleman delivers a SCTE timing solution that boosted our digital ad revenue by an extraordinary 3000%, while streamlining operations, enhancing overall efficiency. Their software integrates seamlessly with our encoding system, optimizing SRT timing, driving significant growth and performance.

Middleman has been an outstanding creative partner, consistently delivering innovative DAI solutions that push the boundaries of what's possible in modern broadcast monetization. They've grown alongside us through every evolution of the technology, to pioneer new approaches that drive meaningful cost efficiencies while expanding our revenue capabilities, keeping our stations at the forefront of the industry.

Free SCTE Tools

Parse, validate, and understand SCTE 35 and SCTE 104 messages with our free online tools. Used by broadcast engineers worldwide.

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